Liquor.com Launches, National Cocktail Knowledge Poised to Embiggen

I’m having a lot of fun this evening exploring the newly-launched Liquor.com. Set up here in San Francisco by acquaintances of the Bourbon and Branch / Rickhouse / Cask crowd, it’s a well-arranged site with a useful collection of drink recipes, some historical nuggets about specific spirits, and eloquently written ponderings on matters alcoholic.

They’re clearly serious about the venture if they’ve splashed out on such a covetable domain name, but time will tell whether it develops into a definitive authority on anything. However, judging from the company they keep, my hopes are high. Bearded cocktail guru David Wondrich, the co-founder of the Museum of the American Cocktail, is on their roster of contributing writers, as are a host of other respected mixological leaders. 

It looks like Liquor.com is making a serious effort to raise the collective cocktail intelligence level, and to that, I'll raise a glass.